Today’s been a moneythought day. As with many things I finally bother to write about, the thought has been percolating for a while now, but today has been particularly precise in its issues and revelations in regards to money. I almost have the urge to do a This American Life episode about it, but I hear they have the issue well in hand.
The background: I don’t have money. Didn’t come from money, grew up with a mandate to make money–live better than the parents. My dad had money for a while, with a particularly good job, but times change. I’ve had a chance to see how people with money live, and have thought about it plenty, especially as my slacker side fights with my driven side to make something. What does it really mean to have money? To make money? To inherit it? Win it? How much of a space does it have to occupy? And what can you do with only a little of it?
The latter I’ve gotten good at. Big bills mean a small petty cash fund, but between the help of parents and sharp eyes on behalf of my roommate and myself, we’ve managed to put together a nice house. I maintain my car, buy sharp looking clothes for cheap, and have learned how to maintain stuff. I’m not the best, and sometimes I get pretty slack, but it works. That said, I know that I won’t get the major lifestyle changes I want (like not having to worry about people or things breaking, retirement funds, etc) until I elevate my game. These things circulate through my mind daily, hourly even. Today had decided to give me some underlines, liner notes, and punctuations for those thoughts.
I start my morning by dropping the roommie off at work–or attempting to. The main drag going to her office is five lanes–two for each direction of traffic, and one turn lane in the middle. Getting to work requires a left turn off that lane. I get into that lane relatively early, so as to bypass the long line of ongoing traffic that’s waiting on the light, when a Mercedes-driving gentleman pulls into the lane. He’s trying to turn left himself, facing the OPPOSITE direction from me (normal), but has nowhere to turn (not normal). What’s happened is that he’s jumped into the lane early himself to turn about 50 feet behind me. We face off. I can’t go anywhere–traffic is beginning to zip past me, and the same is happening to him, but lighter. So, in an effort to give myself some room to pull out or let him turn, I back up–unheard of in this street. He races up on my bumper, and then shoos me on, wanting me to do more. I’m dumbfounded. Never mind all the hazards that go with this, let’s just give this “gentleman”, most likely a banker or doctor, based on where he’s going, a clear path to his destination and not make him pull around. Inevitably I back up 10 feet more, and he races past my bumper, cuts across the lanes of traffic–not perpendicularly, mind you, but at a 45 degree angle across, to get to his destination. Perhaps it was his own panic, agitation, or simply a self-interpreted right to occupy that lane for his purposes, but this person marked themselves as an asshole in my eyes. This is the source of many rants about “rich people” by the lower classes. Is it rightly so?
With this underlined, we take the next moment, a page I Stumbled upon, as a liner note. I won’t go into the deep of it in this section–I’ll let you read for yourself and ponder.
Finally, for our exclamation of the times, we’ll take the shops at one of our biggest malls in the area. It’s a particularly high class mall, expensive stores, and beautiful stonework and architecture, which is all a draw for me, the equivalent of a mall vagrant. I visit my pal who works here and often work/type at a coffee shop inside that I like. My pal wasn’t here today, so I went to the food court to the inevitable row of stores that sell chicken bits. Call it Bourbon, Sesame, Cajun, or whatever, it’s all the same meat–choose your flavor and generic store title and go. Here’s the problem–the stores know they’re generic, too, and they suffer for it. In these days where shopping is tight and overpriced Chinese/Cajun/Etc food is, well, overpriced, these stores have to fight for each customer. So, I go do the usual “take a sample” thing, enjoy it, and tell the staff at this first place that I’ll go next door and may be back. For the first time ever, the entire crew—EVERY person in the line–gets up in arms. “WAIT!” The lady by the register, obviously the manager, pulls me over to the side, and holds up a sign in her hand–fitting neatly in her palm–that says “Free Drink”, followed with her verbal statement of “for you only.” Wow. They’re going all out with the bennies here. So, of course, I buy their food.
More stores are having to do this. Having worked in sales/retail before, I know how this works–you save the bennies until you have to throw them, especially when there’s tight competition. Hey, that’s the nature of competition. But the times are lean, people, and regardless of what the general economic indicators are nationally, you know what you see. Recession specials, free samples, happy hours—these are all hard marketing tactics that many places thought they were above for a long time. Now, few companies are above it. Corporations are finding that their bullet-proof vests have grown tattered without their noticing. That said, you can imagine how the local businesses are faring–no matter how big they are. One of the bigger, nicer restaurants locally shut down, and I didn’t notice it until the other day. It was owned by a successful restaurateur, accomplished, with multiple restaurants of local renown to his name. All of a sudden, this establishment–not his crown jewel, but not far off the center–is gone. No one is immune. I heard a similar story on the way in about a restaurant–a successful restaurant–in Berkeley, CA going down, not because they did anything wrong, but because of what they were–non-essential.
What does it all mean? How does all this relate back, dear reader? It’s a world of thought that can be explored at length, but the message, to me, is that these are the days where you have to be good. For me, in particular, it means that I have to strive more than ever to be phenomenal at whatever I do, because I have a long ladder to climb. It’s going to require more than showing up on time and finishing my work a little ahead of schedule–it’s going to require bringing extra value to the table and having it be reliably there, day after day. I have to be good. That also means that I have to trim the mental–and perhaps physical–fat. There’s not much to trim economically. Frankly, when the recession hit, it didn’t hit us hard on a day to day basis–we know how to live lean, and frankly, we don’t want a lot from our lifestyle. We’ve learned to entertain ourselves with a minimum of funding, and aside from eating out on occasion and coffee, we’re good to go. However, I’ve gotten mentally fat, letting discipline slide, not pushing my creativity, and not exercising crucial skills. That has to stop. To be the best, you’ve got to beat the best.
Most importantly, though, I have to focus on what I want. I can be selfish, but in my goals, I tend to be pretty fair and open–I want to get out of debt, own a nice, reliable car, and have someplace I can stay (rent or own) that’s easy to maintain and nice to look at. Beyond that, though, I have to very specifically focus on how–what is the specific career path I want to take? What’s the end goal? How do I get there? Everything that fuels the career has to start bending to that path, or else Corporation Me (which is what every person is) will fail the same way those restaurants did.
I leave you, gentle reader, with this final lesson of life, taught to us by the previously mentioned favorite coffee shop in the mall. One day two weeks ago I was working there while the manager, a beautiful older Italian woman, was manning (womaning?) the counter. A couple swung by, simply looking at the store, with Starbucks in hand. The manager called them out and asked what they were drinking and whether they liked it or not. They said their Frappucinos were pretty good. The manager’s response? “Mine are better. Wanna see?” She promptly whipped up two equivalents and gave them to the couple, free of charge (which they didn’t completely realize until the drinks were in hand). The couple liked the new drinks better–they are now regular customers.